Job Description

Public Relations Specialist

The PR Specialist will be a core member of our dynamic PR team responsible for the execution of high-impact public relations activities that support the company's global strategy. You'll play a central role in a variety of activities including engaging with media to secure opportunities for our leadership team to showcase their thought leadership, serving as project manager on multiple initiatives simultaneously, drafting communications materials for external and internal audiences, media monitoring and tracking, and educating internal stakeholders on PR best practices. The Public Relations Specialist must be an exceptional writer, self-starter and team player with strong interpersonal communication, organization and project management skills.

Responsibilities

• Implements public relations activities that are consistent with the company's global strategy, organizational needs and business goals.
• Distills complex messages to create written materials including press releases, pitches and messaging documents that are error free, on point and appropriate for the intended audience.
• Evaluates media opportunities for potential conflicts in order to minimize risk to the company and secures approvals for key stakeholders to participate in media activity.
• Helps guide key stakeholders within the marketing department and the broader company on PR best practices.
• Proactively identifies opportunities for the company to earn positive media coverage by developing original story/pitch ideas.
• Independently researches, identifies and secures opportunities for key stakeholders to be positioned as thought leaders with the media and to publish byline articles.
• Assists with the preparation of annual PR measurement reports through determining appropriate content and key takeaways that will serve to drive the PR strategy for the coming year.
• Assists with administrative projects including media coverage monitoring, tracking and reporting as needed.
• Other duties as required.

Requirements

• Bachelor's degree in communication, English, Journalism, or Public Relations
• 5+ years of experience working in PR
• At least some experience working at an agency (ideally a mix of agency and in-house experience)
• Extensive writing, organizational and project management experience

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